Equal Trade Alliance
The Equal Trade Alliance (ETA) is an innovative movement reshaping the global economic landscape through the principles of equity, sustainability, and shared prosperity. Founded on the philosophy of Ubuntu, ETA’s mission is to foster economic justice by implementing the Equal Trade Certification, a groundbreaking model that challenges the conventional trade system. This model empowers producers in Africa and the Global South by guaranteeing revenue distribution, eliminating exploitative buyer-supplier dynamics, and ensuring sustainable development for millions of Africans.
Reshaping the global economic landscape through the principles of equity, sustainability, and shared prosperity.
Welcome to the Equal Trade Alliance Steering Committee
The Steering Committee is a collective of dedicated leaders from various sectors, united in the effort to drive equitable and sustainable trade practices across Africa and the Global South. Together, we are working to create a fairer and more just economic future for Africa’s farmers, workers, and communities.
Our Mission
To advocate for and implement the Equal Trade economic model, empowering African nations through equitable trade practices, fair revenue-sharing, and sustainable development. We aim to create a future where Africa controls its resources and economic destiny.
Join us in advocating for trade models that uplift Africa and ensure shared prosperity for all.
Key Focus Areas
Political and Institutional Support
Engaging with African governments and institutions to gain support for the Equal Trade Certification.
Financial Backing
Securing funding from corporate donors, governments, and international partners to support Equal Trade initiatives.
Advocacy and Awareness
Raising public awareness through media campaigns, advocacy networks, and grassroots initiatives to promote equitable trade.
Global South Partnerships
Building strong relationships with nations across the Global South to create a united front in promoting fair and equitable trade practices.
Join the Movement
Become part of the Equal Trade Alliance and help create a better future for Africa.
Stay Updated
The Equal Trade Alliance (ETA) is an innovative movement reshaping the global economic landscape through the principles of equity, sustainability, and shared prosperity.
Featured News/Updates
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Stakeholder's
News and Blogs
Max Koffi | Equal Trade Alliance
From the coffee we drink to the phones we use, everything is interconnected.
Africa is the main source of raw materials, which are sold for a low price, meanwhile these [resources] create multibillion Western industries.
Max Koffi
Director of Africa in Motion, Founder of Equal Trade Alliance
